Amongst men "Of a Certain Age," prostate cancer is major issue. And "Movember" has brought this issue to light in an amazing and comical way, but how can we expand on this already amazing idea? Convince the President of the United States to grow a mustache in the month of November for "Movember." He's popular, he has a prostate, and he has facial hair. Thus, #OVEMBER for "Movember" was born. Resulting in a simple–and fun idea that captured imagination of people all over the five boroughs of New York, with people filling in mustaches they think the POTUS might grow. So the next time your gallivanting through the city, be sure to keep your eyes peeled, because a #OVEMBER stencil might just be over your shoulder.